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To target the elusive, socially active 18-35 year old, with high disposable income, you must reach them where they congregate. XYZ… magazine is a subtle, unobtrusive magazine that people choose for themselves and use throughout the month, specifically to find out where to go in Jo’burg and when to go there. Couple this with the fact that XYZ… magazine is full colour, A4, glossy and FREE and you have a unique cultural lifestyle magazine tailor made for each individual city. Which means every reader is close enough to be a client. XYZ… is an appealing means of communication to those who resist normal advertising because they will appreciate the fact that we don’t cram our magazine with a hotch potch of overt advertising (i.e. it is topic specific). All advertisers will get to post their entire months events in our “Event Listings” section of our magazine and on our website.
